IKEA is committed to reducing its climate footprint and emissions.
Some key initiatives include:
2021: Launched the "Buy-back" program for trading gently used items for store credit.
2023: Introduced the "As-Is" online program for buying second-hand items online.
However, these programs produce pain points:
1. Limited access to the existing IKEA app (does not exist or is hard for customers to navigate)
2. Lengthy process for everyone + INCLUDING a labor-intensive process for workers
3. The second hand furniture isn't selling well
With just two days, my team brainstormed ways to improve IKEA's user experience. We transitioned from web to mobile to streamline the experience for sellers, buyers, and workers. Our features aim to boost second-hand furniture sales, increase adoption rates, and enhance satisfaction for IKEA customers and employees.
I guided the end-to-end design direction. I also coordinated the design timeline and ensured alignment with business objectives, while directing, delegating tasks, and motivating the team's efforts.
