Re-imagining LA's garage parking POS systems via app

Living in Los Angeles, I recognized a chance to enhance the parking experience. I saw the need for more efficient ways for customers to find and pay for parking, streamlining the process to be smoother and more user-friendly.

Project Overview

Serene Park is a seamless parking finder app allowing users to plan, book, and pay for their event parking in one convenient app. 

Challenge

Finding and paying for garage parking in a bustling city like Los Angeles can be overwhelming. Malfunctioning payment systems, long lines, lost tickets, and garages filling up during peak hours make it frustrating and time-consuming, especially when you're on a tight schedule.

Solutions

Serene Park simplifies parking by enabling customers to locate, pre-pay, and securely access medium to large private lots through an app-based POS system. Ideal for businesses, it provides a smart parking solution with real-time updates, eliminating the need for developing a custom app. This approach reduces operational costs, increases convenience, and enhances customer satisfaction.

My learnings

I learned to minimize user effort by adding automatic calculations and reducing screens for simultaneous viewing and booking. Gaining trust early, I displayed prices and taxes upfront. User testing and iterating based on feedback were key. Additionally, conducting an ethnographic research was extremely helpful because I got t understand how the overall garage system and how people interacted with the garage system.